Paula L. Pedene, APR, Fellow PRSA

Paula's dynamic presentations touch the hearts and minds of those in the room.

Whether she's speaking about taking a stand for ethics, embracing the courage to win battles, building coalitions, or sharing how faith can give you strength, attendees walk away inspired.

Paula Pedene, APR, Fellow PRSA has a well-earned reputation as a public relations strategist and counselor in both government and non-profit realms.

She currently serves as Executive Director of the nonprofit Honoring America’s Veterans and as Owner/Principal of her own public relations firm Paula Pedene & Associates. In these roles, she provides strategic counsel to senior leaders and managers and to build trusted relationships between the organizations and their stakeholders.

Pedene is a five-time PRSA Silver Anvil award recipient for Institutional Programs (2004) Reputation Management (2007) Community Outreach (2010, 2020) and Public Service (2020).

Her leadership awards include the Percy Award from the Phoenix PRSA Chapter, the Platinum Leadership Award from the PRSA Western District and the Senator John McCain Inspirational Leadership Award in Arizona.

She is a member of the PRSA College of Fellows, a member of the PRSA Board of Ethics and Professional Standards and she earned distinction as a PRSA PR Pro of the Year (2015) for her ethical stand as a Phoenix VA Whistleblower. In this realm she was able to help expose the VA Wait Time Scandal and call for change to legislation and accountability within the Department of Veterans Affairs

“By sharing her story, Paula empowers the listener to understand the courage we need to help others.”
Leslie Beckhoff
International Association of Business Communicators Phoenix Board Member
“Listening to Paula speak time after time, she reminds us of the passion it takes to find the courage within and stand strong.”
Rita Tateel
President of the Celebrity Source


Through her award-winning book “A Sacred Duty,” Paula shares her heart about why she had to speak out about the injustices occurring to our most vulnerable Veterans.

And, as a sought-after speaker for corporations, industry, and civic organizations, Paula brings her empowering wisdom and passion to stages, big and small, helping all event attendees find their inner advocate. Topics include:

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